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The US SMS Marketing market size is anticipated to reach USD 12.6 billion by 2025, at a CAGR of 20.3% during the forecast period. SMS marketing helps an organization to avoid the cost of paper and provides an easy way to connect with the targeted customer. Therefore, the increasing penetration of SMS marketing in all industries is expected to drive the growth in the forecast period. Development of AI-powered SMS marketing platforms that will be utilized for offering value addition in text messaging services will positively influence the growth in the near future.
CTR is one of the key performance measures that are being used to determine the effectiveness of any marketing campaign. It helps organizations to judge the success of a campaign based on the frequency with which any particular advertisement has been viewed. As per a report Afghanistan WhatsApp Number List published by Burst SMS, an online messaging platform provider globally, SMS enjoys the best average CTR compared to any other leading marketing medium. Not only in terms of CTR, but text messages are also better on other metrics such as higher open rates and fewer customer complaints. These, accompanied by higher CTR, would be a few factors contributing toward the demand in the text message marketing in the forthcoming six years.
The market, on the subject of expanding smartphones, accompanied by an increase in internet penetration in the country, would show healthy growth. According to statistics released by the Internet Innovation Alliance, the total number of smartphones in the US was 208.2 million in 2016 and is expected to reach 270.7 million by 2021. According to the Pew Research Center, in February 2019, 96% of adults in the US own a mobile phone, and 81% own a smartphone. Studies reveal that a text message opened by the receiver is very much probable than other messages, because everyone keeps their smartphones with them and tends to open a message as soon as it arrives.
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发表于 2025-1-19 14:38:36
